Sharing Services Global Corporation Investor Relations Presentation
8 MARKET OPPORTUNITY . According to the World Federation of Direct Selling Associations (“WFDSA”) direct selling is on the rise. 2016 saw some of the biggest jumps in reported history, with the global market eclipsing $182.6 billion, reflecting a 1.9 percent increase from the previous year. The United States forms the lion’s share of the direct selling market, valued at $35.5 billion in 2016, with China right behind at $33.9 billion ( http://nnw.fm/SbKW6 ) . A report by Forbes highlights unique opportunities afforded by social media to take advantage of the growing market. Forbes provides various examples of ways in which companies can reach out to consumers in novel interactions. The report states, “Direct selling companies can tap into this power by live streaming on a regular basis ( http://nnw.fm/32x0M ) .” Facebook’s live streaming was touted as a particularly useful way for sellers to be able to connect with viewers in a much more intimate and authentic way than could have done before through a pre-recorded video allows. SHRG and its subsidiaries are well positioned in the burgeoning global direct selling market. SHRG empowers entrepreneurs and business leadership, enabling go-getters to offer competitive products and services. SHRG provides them with a unique platform to market these products and services. The company’s business model is designed to elevate its entrepreneurs (Elepreneurs) and reach its customer base with relationship marketing and social media engagement. The strategy is working, and SHRG and its subsidiaries are generating 100 percent organic growth and record-breaking monthly sales that rival quarterly figures. The boost came just after the company launched its health and wellness division, and SHRG attributes its tremendous growth to its Elepreneurs and to excellent execution of the company’s go-to market strategy, as well as to customers’ resounding acceptance and enthusiasm of its products and services ( http://nnw.fm/9EJu4 ) . As the company continues to build its diverse portfolio, bring products and services to wide and growing markets, and expand its Elepreneurs brand and offerings globally, SHRG is bound for smooth sailing and oceans of uncontested market space and opportunity.